100% Optical 2018

1060 x 290 100percent


Prize draws, new campaign launches, both teamed with some of the best technology in the industry.  L110 is the stand to visit in January 2018.


Firstly, we will reveal our 2018 national campaign at 100% Optical: Indulge with 2! We’re saving the explaining for the show but the campaign will allow customers to gain more margin, business growth whilst offering your patients some of the best lenses on the market.  As always, we will also be hosting demonstrations of our award-winning SPARK Mi™.  Customers can witness an efficient, accurate measuring device that will do all the hard work for you whilst patient’s leave impressed with the technology and comfortable service they received.


Secondly, we are excited to announce the return of our F1 Simulator, named one of the best experiences of 100% Optical 2017.  Giving away 3 prizes each day of the event, we will call back the 5 fastest drivers for the ultimate Race Off at 4pm.  First place will be awarded a real track day experience, second place a free pair of Julbo sunglasses of their choosing whilst third place win VIP tickets to Grand Design, accompanied with a bottle of Champagne.  Ensure you’re ready to channel your inner Jeremy Clarkson and we’ll see you at the start line!


Finally, we will be hosting 2 prize draws every day at the London ExCeL.  The past has proved worthy give-aways so entering is a definite must!  This year, take the opportunity to win an iPad amongst other gadgets.  Ensure you have filled in an entry form and hand it to a Shamir representative remembering you must be present at the time of the draw to take the prize home!


 With nothing to lose and everything to gain, make sure you visit stand L110 for some of the best lenses, technology and competitions at 100% Optical.


What’s on and when?

Join us as we celebrate the launch of our national 2018 campaign Indulge with 2! Get the when, how and what at stand L110.

The ultimate race off is at 4pm every day.   The 5 fastest laps on our Formula 1 simulator will race again and awarded 1st 2nd and 3rd place. 

Take your chance to win an iPad! Our two prize draws will be at 1pm and 3:30pm on stand L110 every day.  Make sure you have filled in an entry form and handed to a Shamir representative.  Remember – you need to be on the stand to win!      

Our Area Lens Consultant Andrew Copley, who has 20 years of optical experience, will be giving a CET workshop on Progressive lens non-tols – real or no real? Ensure your place at 3:30 on Monday 29th January as Andrew discusses the lens attributes as well as non-tol rates within the industry.  


 To book an appointment with an Area Lens Consultant at 100% Optical, please fill in the form below and we will get back to you as soon as possible.


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