100% Optical 2019

Shamir Schedule: A defining launch for the future of lenses, prizes, races & of course, prosecco!

Let’s get off to a good start! It’s that time of year again – 100% Optical is fast approaching and this time we’re bringing an exciting and exclusive launch, set to shape the future of lenses. We can’t give too much away because we’re leaving the big reveal for the show, but we’ll sum up the new progressive lenses in a few words: futuristic, intelligent, forward thinking. Testament to Shamir’s world-renowned Research & Development, over 5 million Rx orders handled by us have been analysed using methods of big data and artificial intelligent methods to recreate perfect vision, for today and forever. Be one of the first to be involved and join us on any of the 3 days we will be there.

For those of you have visited before, you can look forward to racing the F1 car again and for those of you visiting for the first time – bring your competitiveness, there’s prizes up for grabs! There are other ways win too – simply complete a prize draw form, answering the 3 questions correctly and you’ll be in with a chance of winning an Apple gadget! (Handy tip: you can get the answers from materials and representatives on our stand).

If you like to be prepared and get the most insight from your visit, you can make an appointment with us now so that you can see us a time that suits you, we’ll have your prosecco waiting. We are taking appointments across the 3 days and you can book these either by calling or emailing us, completing the form towards the end of this page, OR contact your local Area Lens Consultant.


Robot girl low res shamir branded


Dates & Times for you to remember:

You’ll want to keep a note of the important events & times in Shamir’s 2019 Schedule! If you haven’t seen already or have forgotten amid the Christmas chaos, the show is running from Saturday 12th January until Monday 14th As always, this will be held at London’s Excel centre, opening at 10am every day.

Once again you will be able to find us at stand L110 – right by the central bar

The F1 race off – each day at 4pm we will take the highest scoring players of that day and host a race off. From this group, there will be 1st, 2nd and 3rd prizes awarded

Prize draws for completing entry forms answered correctly will be drawn twice a day at 12:00 pm and 15:00pm, with Apple gadgets up for grabs

Our very own Gavin Miller, ALC for the North East & Yorkshire will be performing a CET session on progressive non-tolerances: Saturday 12th at 10:15am and Sunday 13th at 14:00pm


Book an Appointment Now:

We're more than happy for you to book an appointment now so that you can secure a time suited to you, just let us know in the form below! If you have an idea about what's important to you and what you would like to discuss with one of our Area Lens Consultants, that's great we'll be prepared with all the important information!