Shamir Launches New Brand Indentity
Shamir today launched its bold new visual brand identity.
Our goal was to create a corporate brand identity that would match our future goals,
says Shai Michael, VP Marketing. The new positioning, developed after an extensive brand
audit, epitomizes the essence of Shamir — developers, designers, and manufacturers of
revolutionary and innovative premium progressive lenses and moulds for the ophthalmic
industry.
The new visual brand identity features a new logo and graphic concept. The logo, while
retaining the recognizable Shamir red, emphasizes the S
in Shamir, creating a stronger
and more memorable reference to the company name. The dramatic graphic concept puts the
focus on Shamir’s strengths — their ability to create lenses which deliver the
company’s brand promise of ReCreating Perfect Vision
.
It’s not the frame but the lens that improves your vision and enhances your
quality of life,
explains Michael. We also wanted to use real, everyday people
(as opposed to traditional models) who express themselves, are creative, and dare to
be different.
The new branding reflects our growth and future-oriented vision. It showcases
Shamir’s consistent image of stability, reliability, and professionalism, and also
reflects our ongoing commitment to innovation, quality, and exceptional value,
says Michael.
For more information, contact:
Shai Michael
VP Marketing
mailto:shai.m@shamir.co.il
