Stand L110 at 100% Optical!

Monday, 20 November 2017 14:02

Shamir’s planning has begun as they return to one of the biggest UK optical events in January.  Strapping ourselves in to the lead-up of the show we ask you, are you ready to Challenge Shamir and take pole position?

Challenge Shamir and WIN a Spark Mi™!

Join the accounts who have already seen how much they could save.

Monday, 11 September 2017 20:45

Request a cost analysis and be entered in our prize draw!

We are turning PINK for Breast Cancer Care!

Help us raise money for Breast Cancer Care this October!

Friday, 25 August 2017 05:53

Join us and help raise money for Breast Cancer Care in October 2017.

Have you got the BEST DRESSED STORE?


Thursday, 03 August 2017 14:28

We believe in rewarding our customers, so have a bottle of fizz and a box of chocolates on us!

Win a pair of Attitude III lenses with a Summer selfie!


Thursday, 27 July 2017 11:45

Enjoy Summer with our Selfie Competition, show your Attitude!

Win BIG with our new Scratch Card Campaign!

Chances to win Smart TV's worth £500 and Fortnum and Mason Hampers!

Thursday, 15 June 2017 10:48

Shamir believes in providing the Ophthalmic industry with supreme products as well as proving our loyalty with rewarding promotions and chances to WIN BIG.

Revel in culture, savour the experience and meet great, like-minded people.

Take part in Shamir’s Israel Incentive.

Wednesday, 14 June 2017 11:05

Win your ticket to our exclusive, customer only, 4 day weekend...

Shamir Transitions® Satisfied or Exchange Campaign

Shamir Transitions: Satisfied or Exchange

Wednesday, 17 May 2017 02:29

Shamir are excited to launch their 2017 Campaign ‘Satisfied or Exchange’ with Transitions®.

Shamir launches New Products for 2017

Do you know about our new products?

Tuesday, 11 April 2017 19:18

Have you been updated with Shamir’s latest products showcasing our innovative technology? 

Our National Campaign goes live!

Challenge Shamir

Challenge Our Quality, Service and Value

Friday, 24 March 2017 11:38

Shamir believes in providing great service and support, producing supreme quality products and implementing great value for money with the most competitive prices on the market.  These three factors, encapsulated into one redefining lens, ensures the Recreation of Perfect Vision.

Refer a Friend to Our SPARK Mi™ and Receive £100!

Refer a friend to our SPARK Mi™ and receive £100!

Monday, 06 March 2017 12:38

Invest in Heidelberg Engineering's SPECTRALIS® through lens spend at Shamir!

Invest in Heidelberg Engineering's OCT through lens spend at Shamir!

Monday, 06 March 2017 12:19

Invest in gold standard eye testing equipment with lens spend at Shamir UK!


Customer Testimonials

Wednesday, 22 February 2017 15:05

Shamir believe in unbeatable quality, unparalleled service and extensive value, but don’t just take our word for it.

Shamir has a successful weekend at 100% Optical 2017

Spark Mi™ demonstrations, visitors racing against time and daily prize draws.

Thursday, 16 February 2017 16:35

Shamir UK had a successful weekend at the ExCeL London at the beginning of February, and we would like to thank everyone who visited both our stands: L110 and W330.

We've had our debrief and installation lap

Now in pole position revving toward 100% Optical

Friday, 20 January 2017 13:00

Ensure you take part in the ultimate driver’s experience and visit Shamir’s stand on W330. We will be bringing our very own Formula 1 simulator and holding a ‘Top Gear’ leader board sequel every day during the event. After a brilliant show in 2016 we wanted to return with something bigger, better and we are confident it will be a highlight of the 2017 event.

Are you ready for an incomparable driving experience?

Try the ultimate driving experience at 100% Optical

Wednesday, 07 December 2016 14:00

We are returning with an almighty bang in February 2017 as we bring our own Formula 1 simulator to stand W330 in the 100% Eyewear section.

Make sure you have registered to take your seat behind the wheel! Competitions will be held daily with an ultimate race off to crown the fastest driver every day of the show!

Shamir at 100% Optical

100% Optical, February 4 to 6, 2017

Friday, 25 November 2016 12:30

After a successful event in 2016, Shamir UK Ltd are returning to the London Excel for 100% Optical.

Join us on our main stand L110 in the 100% Lenses section or on stand W330 in the 100% Eyewear section to talk all kind of lenses.

Shamir Launches Spark Mi Competition

Tuesday, 12 July 2016 14:49

Shamir is delighted to announce that between 1st August and 31st of October, any appointment booked with one of our area lens consultants receives an entry into a prize draw to win a Spark Mi, the offer is open to new and existing customers throughout the UK.

Shamir Progressive Lens Technology

Monday, 20 June 2016 11:18

Shamir has four unique technologies incorporated into the latest progressive lens design, patients can easily understand the benefits of these four technologies, IntelliCorridor, As Worn Quadro, Eye Point Technology III and Natural Posture.

Shamir in partnership with Tag Heuer Avant Garde Eyewear

Shamir Teams up with Tag Heuer Avant Garde Eyewear.

Thursday, 05 May 2016 11:58

A decade after adding men’s eyewear to its production, TAG Heuer Avant-Garde Eyewear dominates the premium sector of this highly competitive market. Designed and manufactured in Morez in the French Jura mountains, TAG Heuer Avant-Garde Eyewear’s pioneering lines are world-renowned for their advanced design, materials and ergonomics.

Optrafair 2016 - A fantastic show for Shamir!

The crowds gathered to see the Spark Mi.

Monday, 18 April 2016 09:51

The all new Spark Mi measuring device drew the crowds to the Shamir stand at Optrafair 2016.

We had lots to offer new and existing customers this year at Optrafair, from the Tag Heuer panorama and Rx sun wear range, Nike Rx Sports and Fashion packages to the brand new Spark Mi measuring device.

Shamir Transitions Scratch Card Rewards Promotion

Collect points with every Transitions purchase.

Thursday, 14 April 2016 11:50

Shamir Transitions are delighted to announce the launch of the 2016 scratch card promotion. Available to all independent opticians, the rewards scheme means you collect points with every purchase of a Shamir Transitions product. When you reach a minimum of 5 points you can start to redeem them for Amazon, Itunes and Love2shop vouchers.

Shamir exhibits at Optrafair 2016

Shamir exhibits at Optrafair

Thursday, 24 March 2016 12:25

Shamir is delighted to be exhibiting at Optrafair 2016 on stand Q80 in the Lens Suppliers section. Here you will find out what we have to offer new and existing customers which includes exciting new products and services. Come and see us for a friendly chat about how we can help you.

Introducing the New Shamir Spark Mi Measuring device!

Redefine the measuring experience for your customers.

Wednesday, 16 March 2016 11:06

It looks and acts like an ordinary tabletop mirror, but it’s actually an advanced new measuring device that allows ECPs to take all required measurements in one click, for clear or dark lenses!

Shamir Launches Win with Attitude III sun wear campaign

You and your customers win with Attitude III sun wear lenses.

Thursday, 25 February 2016 17:57

Every pair of Attitude III® lenses dispensed between 14th March and 12th June allows for one patient entry into the prize draw to win one of three city breaks across Europe, your practice could also win £500 in love to shop vouchers, terms and conditions apply*.

Optician Awards 2016

Shamir Glacier coatings shortlisted for Optician Award

Thursday, 18 February 2016 14:33

Shamir is pleased to announce that the Glacier premium UV coatings range has been shortlisted for Lens Product of the Year at the Optician Awards 2016.

100% Optical 2016

Congratulations to our Prize Draw winners!

Tuesday, 16 February 2016 16:00

The Shamir stand was bustling with people and excitement at 100% Optical, which took place on the weekend of February 6 to 8.

Congratulations to the lucky competition winners, collecting lens vouchers, smart cameras, Xbox ones and Apple watches.

Optrafair 2015

Shamir Attitude III is the Optician Lens Product of the Year

Friday, 24 April 2015 13:00

The Shamir stand was bustling with interest this year at Optrafair 2015 thanks to the launch of several exciting, unique and award winning products.

Representatives from Shamir UK were immensely proud to collect the award for “Spectacle Lens Product of the Year” on behalf of Shamir Attitude III™.

Don't Let the Frames Limit You

New Shamir ARCH app now available

Monday, 01 December 2014 09:00

Shamir Arch is an app for Eye Care Professionals that dispels any doubt which wraparound frames are suitable for your patient’s prescription.

Shamir Arch is available for Apple and Android devices and as a web-app for most desktop systems, including Windows, Mac and Linux.

Be A Clear Winner

Glacier Plus scratchcard promotion

Tuesday, 08 July 2014 14:07

We are offering all opticians the opportunity to win several great prizes with all orders for lenses with a Glacier Plus coating.

ABDO CET Evening

ABDO CET evening held at the Shamir UK factory

Tuesday, 06 May 2014 14:20

On 29th April Shamir welcomed 28 members of ABDO Area 4 for an evening of CET. Delegates participated in a group interactive poster quiz followed by a CET-approved presentation about Anti-Reflection Coatings. The evening finished with a tour of the Shamir UK facilities.

Optrafair 2014 Winners

Optrafair 2014 Transitions Prizedraw Winners

Thursday, 01 May 2014 13:42

Shamir UK Ltd and Transitions Optical would like to thank all of the entrants taking part in the recent Shamir/Transitions prize draws at Optrafair London 2014.

Roger Pope and Partners

100% Optical Prize Draw Winner

Tuesday, 08 April 2014 16:23

Shamir UK would like to thank all those that visited their stand at 100% Optical and entered the prize draw to win an Acer Tablet. Congratulations to our winner – Mr Robin Newbold, pictured here with Shamir Area Lens Consultant Nick Laing receiving this prize.

Transitions Scratchcard Winners

The winners in our Transitions Scratchcard promotion

Friday, 08 November 2013 15:58

Our team of area lens consultants has been presenting prizes to the winners of the scratchcard promotion that we ran in conjunction with Transitions over the summer.

Worshipful Company of Spectacle Makers

Customer Service team honoured at Award Ceremony

Thursday, 07 November 2013 14:07

Sue Chambers, Antony Gilbert and Andy Young, three of Shamir’s long serving Customer Service team, were presented with certificates by the Worshipful Company of Spectacle Makers at a ceremony held in London.

Nike Frames with Shamir Attitude Lenses

Official Nike Rx Program

Tuesday, 01 October 2013 18:03

We have teamed up with Nike to create a special Rx program that features Nike sports and fashion wraps and Shamir Attitude lenses, providing prescription wrap sunglasses in a choice of 21 styles.

Scratch and win with Shamir and Transitions

Double scratchcards throughout September

Tuesday, 03 September 2013 14:54

During September, all orders for Shamir Transitions lenses will be despatched with two scratchcards—doubling your chance of winning!

Scratchcard iPad Winner

Practice wins an iPad in our scratchcard promotion

Tuesday, 03 September 2013 14:36

Stewart Townsend of Newbold Opticians in Leek, Staffordshire, has won an iPad in our Transitions Scratchcard Promotion.

Autograph III City Breaks

Experience City Breaks With Shamir Autograph III

Monday, 19 August 2013 16:52

Dispense Shamir Autograph III™ lenses throughout September, October, November and December to experience a fantastic city break for two!

Transitions Scratchcard Promotion

Win an iPad with Shamir and Transitions

Wednesday, 12 June 2013 12:49

Shamir UK Ltd and Transitions Optical Inc are offering all opticians the opportunity to win several great prizes with all orders of Shamir Transitions lenses.

Optrafair Product Launches

Two new products launched at Optrafair

Tuesday, 26 March 2013 16:46

At this year’s Optrafair we launched two new products. The first is our new Autograph III freeform progressive lens, which features an highly advanced, balanced design. The second is the Shamir SPARK measuring system for Apple iPad, which makes it easy to determine the key frame parameters you need when ordering today’s advanced lenses

VCA Tracer 1.62

VCA Tracer 1.62 is available for download

Wednesday, 06 March 2013 12:40

The latest version of VCA Tracer fixes some minor bugs found in version 1.60. If you are using VCA Tracer version 1.59 or earlier, we strongly recommend updating to the latest version.

Optician Awards 2013

Shamir UK Ltd is a finalist in two award categories

Thursday, 21 February 2013 13:50

The Shortlist for the 2013 Optician Awards has now taken place, with over 50 judges taking the time to look through over 200 entries. Shamir UK are extremely proud to have been shortlisted in the Lens Product of the Year category and the Optical Supplier of the Year category.

Shamir Star

Shamir Star tracer is launched in the UK

Friday, 07 December 2012 12:17

The Shamir Star tracer is a high-precision frame tracer. It is ideal for remote edging and works well not only with Shamir Online but also with online ordering systems from many other lens suppliers and glazing labs.

Upgrade for Acer Tablet

Shamir Tablet software update is now available

Friday, 09 November 2012 15:40

The latest update for the Shamir Tablet provides a number of enhancements including an automatic updater that makes future updates easy to install. Users can install this new update using the Shamir widget that is already installed on the tablet. Details of the upgrade procedure after the jump.

VCA Tracer 1.59

VCA Tracer version 1.59 is available for download

Monday, 05 November 2012 12:26

The latest version of VCA Tracer adds support for tracers with fast serial ports running at up to 115,200 baud, automatic shape display when the shape data is received from the tracer, and URL-encoding of the Frame Shape Reference.

Proline Ski and EasyJet

Proline Ski advertised in EasyJet's in-flight magazine

Monday, 29 October 2012 16:16

EasyJet fly more wintersports enthusiasts to European ski resorts than any other airline. As the skiing season gets underway, we will be advertising our Proline Ski prescription lenses in EasyJet’s in-flight magazine, which is read by around 6,000,000 people.

Vision Arena

CET conference at Old Trafford on October 25

Saturday, 20 October 2012 10:54

We will be attending the Vision Arena conference at Old Trafford on Thursday. This event offers a total of 9 CET points, excellent refreshments and a tour of the world-famous stadium—all completely free for Eye Care Professionals.

Autograph InTouch

Autograph InTouch is our Vision for the Digital Age

Thursday, 30 August 2012 09:00

Autograph InTouch is a lens for presbyopes who are in touch with today’s technology. It features a wide viewing area in the 40 - 70cm zone, which is ideal for users of tablets, smartphones and other mobile devices. And as part of the launch, optical professionals have the chance to earn a free Acer tablet!

See20/20 Partnership

See 20/20 and Shamir UK agree a partnership deal

Wednesday, 20 June 2012 09:00

Practice management software (PMS) specialist See20/20 has signed an exclusive partnership deal with Shamir to become the only PMS provider to fully integrate with the complete Shamir lens catalogue.

Essilor Merger

Merger of Shamir Optical Industry and Essilor is announced

Friday, 01 July 2011 09:00

Shamir Optical Industry was delisted from the Nasdaq Global Market and the Tel Aviv Stock Exchange following a merger with Essilor that was fully executed on July 1, 2011.

Featured Stories

Win a pair of Attitude III lenses with a Summer selfie!


Win BIG with our new Scratch Card Campaign!

Chances to win Smart TV's worth £500 and Fortnum and Mason Hampers!

Shamir Transitions® Satisfied or Exchange Campaign

Shamir Transitions: Satisfied or Exchange

Challenge Shamir

Challenge Our Quality, Service and Value


Customer Testimonials

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