We are turning PINK for Breast Cancer Care!

Help us raise money for Breast Cancer Care this October!

Friday, 25 August 2017 05:53

Are you ready to turn pink with Shamir this October?  Join us in our four main events:

1. Turning pink for a month!

2. Donate with every progressive lens sold*

3. Enter our sweepstake to win a TV! All proceeds go to Breast Cancer Care.**

4. Request a free marketing POS pack to promote your activities with your patients!

“The breast cancer charity is close to Shamir’s heart.  Consequently, we want to ensure our fundraising supports the charities fundamental aim in fully supporting patients and getting the best treatment, support and information”.  Explains Phil Bareham, General Manager of Shamir UK Ltd. 

From the beginning of October, our iconic red will change to pink in support of Breast Cancer Care.  This means all our digital platforms will turn pink, pink website, pink logo pink, Shamir! Secondly, we will donate with every progressive lens sold throughout the month of October.  We are hosting our digital sweepstake online to guess how many lenses are in the picture given.  Donate £2 to guess, and if correct, you can win a 42" Smart TV! Visit our Just Giving page here and take your guess!

Lastly and most importantly, we have a POS pack for our customers so you can join our fundraising.  Packs include Breast Cancer Care ribbons to be sold, stickers for your patient’s, posters and table talkers to transform your store to Breast Cancer Care’s pink!  To request one, please fill in the form below as soon as possible to ensure you have your packs ready for the beginning of October. 


Keep an eye out on our Social Media Channels for updates on Shamir’s month of campaigning!  If you’d like help, contact your Area Lens Consultant who will arrange a day to help you fundraise throughout October.  Make us aware of what you’re doing for Breast Cancer Awareness Month, tag us on Social Media (@Shamir_UKLtd) and use the hashtag #shamirturnspink. 

If you would like further information, please contact our customer services on 01954 785 100 or email info@shamirlens.co.uk.    


Terms and Conditions

  • *Shamir will make a £2.50 donation for every pair of Shamir branded progressive lenses sold from 1st – 31st October 2017 to Breast Cancer Care (Registered charity in England and Wales 1017658, and Scotland SCO38104) via the Charity/Breast Cancer Care Trading Limited (CRN 2681072).
  • **All entry fees to be donated to Breast Cancer Care.
  • RIBBONS - As part of your POS pack we have supplied you with ribbons to be sold in your store.  These cost £2 each and all proceeds go to Breast Cancer Care.  Your Local Area Lens consultant will collect the money raised as well as any unsold ribbons throughout November 2017.  These will count towards Shamir’s total donation.
  • SWEEPSTAKE - Please be advised that we are unable to claim gift aid in this sweepstake as there is a prize involved. for this reason, please ensure you do not tick the gift aid option when guessing with your donation.  Winner will be revealed in November 2017.

We are turning PINK for Breast Cancer Care!

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